Gartner Says Top Performing Brands Prioritize First-Party Data Acquisition and Advertising Agility

Annual Gartner Digital IQ Index Identifies Attributes of Genius Brands to Help CMOs Define Effective Digital Marketing Roadmaps in 2023within the latest Gartner Digital IQ Index,* identifying the best-in-class brands across 15 industries. Forty-five of the 1,402 brands analyzed were categorized as “Genius” this year .

On average, Genius Brands achieved 10.9x more site traffic than their peers in 2022 and grew their revenue by 8.6% in 2021 relative to 2020. For each brand, Gartner measures hundreds of data points across four key marketing dimensions – site, digital marketing channels, social media and path to purchase – in a quest to quantify a brand’s digital aptitude and digital maturity relative to its industry peers. The best-in-class brands in each industry are categorized as “Genius Brands.”

“Understanding what Genius Brands collectively do better than their peers can help CMOs develop roadmaps and leverage best-practices to improve their own brands’ digital maturity," said

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