Business Buyer Insights Primer for 2023

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DYK what matters most to your business buyers? Our brand NEW 🔥 Business Buyer Insights provides a deeper view into the business buyers of tech 💻 to help you better understand their purchase journey, and who they are. Find out more 👉 GartnerHT Tech

Two-thirds of people involved in technology buying decisions are not in IT. To build effective product and go-to-market strategies, it is critical for tech provider product leaders to understand their buyers sitting in core business functions.

Gartner's business buyer insights research will provide a deeper view into the tech buying behavior of leaders and their teams in six functions in the enterprise:

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