Margaret Franklin on rebranding finance as a career for women - BNN Bloomberg

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As president and CEO of the CFA Institute, Margaret Franklin is turning her attention to growing diversity in the finance field, with a special focus on attracting young women and retaining them throughout their careers.

Franklin said she sees the improving workplace gender equality as a blueprint for increasing other forms of diversity in the workplace. With more focus on that work within the corporate world, she sees a greater shift on the horizon.

The CFA Institute made it through the first few bumpy years of the pandemic, and Franklin said her team-focused leadership style and experiences as a working mother helped her be a stronger leader through the crisis.Now, she’s still assessing the major workplace shifts the pandemic brought about. Franklin sees the new age cohort of working professionals bringing strong ethical priorities to their work – and that gives the finance field an opportunity to rebrand.

The focus on ESG – or ethical, social and corporate government priorities in investing – will be “a very good thing” for diversity in the finance and investing sector, Franklin said, because it appeals to the new crop of young talent.

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Not sure this has to be labelled as it is already a career that has no gender bias. Seems nothing is newsworthy anymore unless it is controversial. Has creating the perception of gender inequality now a marketing tool?

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