SIMON BROWN: I’m chatting with Pieter Geldenhuys. He is the director of the Institute for Technology, Strategy and Innovation, ITSI. Pieter, I really appreciate the time today. AI, artificial intelligence, has really arrived on the scene in the last six months or so. We’ve had ChatGPT, of course. Before that there was Stable Diffusion. There was Midjourney in the graphical space.
PIETER GELDENHUYS: You’re completely correct. If we take a look at an artificial intelligence entity like OpenAI and the way it has been trained, you can’t trust everything it says. It literally takes, you know, ChatGTP builds a sentence one word at a time. And the moment it looks at the next word, it gives a weighting to it based on how often it has been used in the context that you specified.
PIETER GELDENHUYS: It’s mainly aimed at individuals who don’t have a technical background but are business professionals, so individuals who want to improve their business performance. The second part of our course is to redefine certain processes in the organisation. I’m going to give you an example. It is now possible to bring out six or seven different advertisements for an organisation that speak to the different personality types of the individuals that watch the advertisement. But how do you construct these advertisements? That’s where these AI tools can help you.
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