as it reconsidered the"most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible."
Unsurprisingly, rights holders tend to look more favorably on music-tech innovations that add revenue to their own pockets. "It is much better to have friends and not fight a war on every flank," Kyncl said in March at the Morgan Stanley technology, media, and telecom conference when asked about the company's relationship with TikTok, noting that TikTok was also battling"lots of different institutions around the world" as it faces the prospect of aStill, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
TikTok has already solidified its role as a go-to music marketing tool, and its push into businesses like SoundOn that overlap with its partners won't change that fact.