Adidas Says Company Will Sell Yeezy Shoes and Donate Proceeds to Charity Months After Kanye West Split

📆 12/05/2023 02:31:00
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After months wrestling over the fate of millions of unsold Yeezy shoes, Adidas has decided to sell a portion of its remaining inventory and donate the proceeds to charitable organizations.

Exact details of this plan — including how many shoes will be sold and the timeline of selling them — remain unknown. Gulden said the company will provide updates as they moves forward.

Adidas reported 400 million euros in lost sales at the start of 2023, the company announced last week.

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