Meta's AI tools has helped save its ad business, after Apple rolled out its ATT privacy feature.But Meta's AI tools also give advertisers less control over their spend.
Knowing it would lose the user signals that made its ads business so lucrative, Meta heavily invested in artificial intelligence. Its AI tool, Advantage+, is designed to improve campaign performance by helping advertisers find audiences and automatically choosing where to place ads across Meta's properties.
"It's basically taking the legwork out," Ben-Zvi said."It's been a general boost towards efficiency."
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