PH tourism promotion efforts generate P3-B business leads — DOT

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The Philippine tourism has generated P3.33-billion business leads as a result of the Department of Tourism's (DOT) promotion and post-pandemic efforts, Tourism Secretary Christina G. Frasco disclosed. ManilaBulletin READ:

In a media briefing, Frasco discussed the tourism roadmap for the country under the post-pandemic economy and the efforts of the DOT to transform the Philippines into a "tourism powerhouse in Asia."

"Domestically, we have also tried to connect our regions to each other in terms of promotions and access to connectivity and travel opportunities such as our North Luzon Travel Expo, our Mindanao Travel Expo, and soon — our Central Philippines Travel Expo, because admittedly, siguro meron pa tayong mga kababayan na living in Luzon for example, that have never been to Mindanao, living in Central Visayas, that have never been to the hinterlands of northern Luzon,” the tourism chief added.

“We are enhancing the tourism slogan and we'll definitely take into consideration the opinion of our various stakeholders.

Meanwhile, Frasco also highlighted the salience of prioritizing infrastructure, connectivity, and digitalization.

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