Culture wars put American companies on the defensive

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Boycotting a beer, attacking products celebrating the LGBTQ community, and criticizing shareholders for promoting diversity: In the face of growing criticism from conservatives, American companies are backtracking on progressive corporate initiatives.

For Bud Light beer, it was a partnership with a transgender influencer that triggered the ire of right-wing consumers and calls for a boycott.

The Target discount retailer, for its part, chose to withdraw certain items marketed for Pride Month due to threats against employees. This new vigilance extends to the world of sport: after some players voiced reluctance over wearing rainbow symbols, the National Hockey League decided that teams should no longer wear special jerseys supporting LGBTQ rights because they had become a"distraction."

 

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 /  🏆 49. in PT

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