, “We do have a pretty robust slate of releases to take us into a long time” in the event of labor walkouts.
users on their accounts who live outside their households would need to be added as an “extra member”UBS analyst John Hodulik raised estimates on Netflix July 11 “following positive data on paid sharing,” he wrote in a note. “We continue to believe paid sharing will drive 5%+ uplift to revenue and see the roll-out as key to driving scale in advertising with the growth in the ad-tier mix and better targeting.
In June 2023, Netflix’s password-sharing crackdown resulted in more than 3.5 million gross sign-ups in the U.S. alone, per analytics firm Antenna — the largest single month of sub acquisition it has ever measured for the service . Netflix cancelations were also up in June, while the ratio of gross additions to cancels for the service reached its highest level since early in the COVID lockdowns in April 2020, according to Antenna.
Wedbush Securities analysts analysts Alicia Reese and Michael Pachter also believe Netflix’s paid-sharing program could deliver “meaningful upside to our estimates” after observing what appears to be “solid uptake” of the offer, they wrote in a July 14 note.
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