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HBR On Strategy: How a Global Brewing Company Explored the Cannabis MarketIn this episode of HBR On Strategy, Harvard Business School senior lecturer Derek van Bever and former lecturer Stephen P discuss how a global brewing company tackled the challenge of exploring the cannabis market while leveraging its existing strengths and leadership position.
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Bud Light Maker Anheuser-Busch Sells 8 Brands to Cannabis CompanyAnheuser-Busch, the parent company of Bud Light, is selling off eight of its beer and beverage brands to Tilray Brands, a cannabis-lifestyle and consumer packaged goods company. The brands involved in the sale include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
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Bud Light owner Anheuser-Busch to sell eight labels to cannabis companyAnheuser-Busch, the owner of Bud Light and several other beer brands, is selling off eight of its labels to Tilray Brands, a cannabis company based in New York City. The eight labels the company will purchase from Anheuser-Busch include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
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