Commission bans use of pro athletes to advertise or market igaming in Ontario

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Alcohol and Gaming Commission bans use of pro athletes to advertise gaming in Ontario

Activate your Online Access Now“Children and youth are heavily influenced by the athletes and celebrities they look up to,” Tom Mungham, the AGCO’s registrar and CEO, said in a statement., “We’re therefore increasing measures to protect Ontario’s youth by disallowing the use of these influential figures to promote online betting in Ontario.”

“For example, during a 2023 playoff series game between the Toronto Maple Leafs and the Florida Panthers, nearly eight and a half minutes of advertisements were dedicated to online sport gambling.” Critics of gambling advertising included Conservative MP Kevin Waugh , whose private member’s bill ultimately led to the amending of the Canadian Criminal Code and legalization of single-game sports betting.Article content

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