An agency founded by Alberta's United Conservative government to fight what it calls misinformation about the province's industry and otherwise known as the "war room," the centre's most recent annual report shows it signed a $22-million contract last fiscal year for a media campaign. That's about three times its entire government grant from the previous year.
Little information is available on how the money was spent or what results it generated. It's not clear which campaigns are still in progress. The contract indicates that Alberta spent $1.7 million out of a budget of $3.8 million trying to convince Americans that fossil fuels aren't going anywhere and the province's industry is a well-regulated and safe supplier.
The contract between Alberta and DDB stipulates ad spending in Europe and the United Kingdom. In the centre's report, that spending is budgeted at $5.7 million Cdn. "A variety of advertisers on a variety of campaigns," wrote spokesman James Snell. "The lead advertising agency was DDB."
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