Marketing company wants 90% of Japanese population on Web3: KBW 2023

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Ava Labs head of product Nick Mussallem explained several benefits where integrating blockchain makes sense for onboarding merchants and engaging with users.

Proof-of-stake blockchain platform Avalanche is expecting 5-10 million transactions on a subnet as a Japanese loyalty program company that claims to have 100 million users has partnered with the network to bring their mass-scale loyalty rewards program into a blockchain.

“With this deal, they are committed to trying to get the entire user base. They're taking the system that they have right now, and migrating the entire thing over in phases, to a Web3 system that's going to run on their subnet.”

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