-owner Rush Street Interactive. The operators have successfully unlocked other markets and are trying their luck now in Quebec, where French is the primary language.
Quebec is also the second-largest provincial market in Canada by population, and it would rank as one of the larger U.S. markets if it were a state, so the interest from private operators is understandable. Billions are also being wagered in Ontario through the new regulatory framework there, which launched in April 2022. A smaller, but still significant, market opportunity may exist in Quebec.
It remains to be seen if the support of the three leagues will be enough to sway Quebec legislators. Loto-Québec has been resistant to the idea and has even alleged some members of the industry coalition are currently taking bets in the province without approval from local authorities. “We in the CFL have a deep appreciation for the unique history and culture of Quebec, and the pride its people and leaders have often taken in Quebec charting its own course.
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