How to build a successful business

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The author of 'Good to Great' gives us an update

IF YOU are looking for a flourishing industry, consider management books. Since starting his column, Bartleby has been buried alive by examples of the genre. Get it right, and there is a lot of money to be made. “Good to Great” by Jim Collins was one of the most successful; all told he he has sold more than 10m books. His latest is a monograph, “Turning the Flywheel”, that builds on a concept from his most famous work.

Mr Collins argues that this approach can work outside the corporate sector, citing a school which hired exceptional teachers, thereby improving results and creating a reputation as a good place to teach, enabling more top teachers to be hired. Something similar happened at a hospital he studied.

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