Investment titan BlackRock has taken massive hits because of its use of ESG

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Yes, Fink loves to talk, and he has evangelized, maybe too much, about the necessity of going green, how climate change is a long-term threat to the economy and an investment opportunity. He says that the sustainable economy could be similar to the tech boom — throwing off millions of new jobs and creating trillions in new wealth. And so on, and so on.He has also said the green economy needs to be done in a transition or you will get the inflation we have now.

It won’t be easy. BlackRock’s messaging pickle was on display Tuesday night during a “summit” of business and finance execs sponsored by the news outlet Semafor when its business editor, Liz Hoffman, interviewed a man named Mark Wiedman, head of BlackRock’s global client business. He then got to why BlackRock management is grappling with how to message ESG. BlackRock’s problem, Wiedman suggested, can be traced to talking too much about ESG.

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