Using newer technology such as satellites and credit-card data, short-term traders can gain insights into how a quarter is shaping up and bet accordingly,
on either the long or the short side. All too often, though, these bets are blowing up, creating fireworks during earnings season for a once-staid industry.
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JC Penny, Sears, and Macy's should merge into one store in the mall. All one big dying store and split the rent.
Macy's short interest low relative to the industry at this valuation? Very interesting.
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