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We went shopping at Victoria's Secret, Pink, and Aerie and saw the huge divide in the lingerie market firsthand

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The women's lingerie market is changing rapidly as newer brands like American Eagle's Aerie threaten to steal market share from Victoria's Secret.

American Eagle's Aerie is one of those competitors, and it's becoming a bigger threat every day as it continues to grow at a rapid rate.

We visited Victoria's Secret, Pink, and Aerie to see how the shopping experience compared at each of these stores. Here's what we found:Business Insider/Mary HanburyOur first impressions were pretty good. There was a lot of inventory on display, but it was neatly laid out.There were also no sale signs. Wall Street has been very critical of discounting in recent years.

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