News Formal

Copycats plague soju market: How to tell if it’s the real drink

  • 📰 ABSCBNNews
  • ⏱ Reading Time:
  • 32 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 83%

Portugal Notícia Notícia

Portugal Últimas Notícias,Portugal Manchetes

As soju continues to win over palates around the world, imitation products have become a problem in the market, an industry official said.

ICHEON, South Korea — As K-pop and K-drama gained immense global popularity, so has soju, the iconic beverage often considered South Korea’s national drink.

So how can consumers distinguish between authentic soju from copycat beverages? The answer, at least in the case of Jinro, lies in the “quality” of the drink’s taste and bottle label. As proof of its popularity in South Korea and internationally, earlier this year, Jinro topped Drinks International’s The Millionaires’ Club list, having sold more than 100 million nine-liter cases in 2022.

HiteJinro has been exporting soju to the Philippines since the 1980s through local distributors before establishing a local subsidiary in 2019. Its products include the Chamisul line and a number of fruit-flavored soju.

Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 5. in PT
 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.

Portugal Últimas Notícias, Portugal Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

IEMOP, PEMC seek to collect P1.1 billion in market feesDefining the News
Fonte: MlaStandard - 🏆 20. / 55 Consulte Mais informação »

DTI to purge online market of bad tradersDefining the News
Fonte: MlaStandard - 🏆 20. / 55 Consulte Mais informação »