Published Monday, March 11, 2019 9:51AM EDT
As the travails of these and companies show, iconic brands that dominated 20th century American supermarkets are having a much tougher time in the Amazon-Whole Foods era. Many of Kraft Heinz' products are "geriatric brands" that were "created in the early or mid-20th century, at a time when consumers aspired to eat 'American food' and advertising reached almost everyone through television," said Anastacia Marx de Salcedo, author of "Combat-Ready Kitchen," a history of processed foods.
Soups, meanwhile, remain challenged, suffering lower U.S. sales in 2018. Campbell's blamed the decline on the change in promotion strategy by a major retail customer and said retail sector consolidation and the rise of private label competitors could further affect sales, according to a securities filing.
Chief Executive Jeffrey Harmening gave a bullish outlook on the brand during a recent conference call, highlighting wet pet food and treats as two growth areas that have high profit margins. Daniel Binns, chief executive of Interbrand NY, said some of Kraft Heinz's brands, such as pasta sauce Classico or Philadelphia cream cheese can be successfully updated, while others, such as Jell-O or Miracle Whip sauce could fade further.
Why would you buy it like Heinze when they close shop and move to the US.
Tastes may have something to do with it. My guess it is more to do with cost.
Canadians can not afford name brand food anymore. It is telling that Dollarama is posting record sales.
What's wrong with Campbell's soup?, we grew up on Campbell's!
Aww poor corporate companys, can hear them cry for Taxpayers $$$!
Post WWII the food chemists put a lot of influence into the home.
Who wants this processed stuff. Those cereals are full of sugar. Might as well have dessert.
The funny thing is that when you look at all the studies being done in agriculture and the food industry you find that an awful lot of those consumers don’t really know what it is they want.
I use to love this soup but it's so watered down now 😩
Sure its not because its 3 dollars for a can of soup?