Latina-owned business spreads message through artwork

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Hispanic Heritage Month is all about celebrating your culture and honoring your heritage. Te Lo Juro Collective is a Latina-owned business that aims to spread that message through artwork.

Edith Gutierrez-Hawbaker is the founder and owner of 'Te Lo Juro' Collective. The collective is comprised of a group of artists who create custom art pieces, fashion, and designs through cultural iconography and positive messages.Gutierrez-Hawbacker is originally from Buenos Aires, Argentina. She said the idea to create the brand came when her son donated money, he made from his grandmother's yard sale to help the people of Puerto Rico rebuild from Hurricane Maria.

'The values and attributes of the Latino culture are so beautiful, and they're forms of strength and resilience, so all our artwork reflects that.'The collective sells custom art pieces and designs through its website, as well as through pop-ups or through partnering with organizations to create events and experiences. 'It's essential to spread positive messages in the Latino community every time. in this area because we are over 1.

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