Sara Lee goes into administration: Iconic frozen dessert company crumbles after 50 years

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Sara Lee Strawberry French Cheesecake TV Commercial from 1994.

Frozen desserts company Sara Lee is in administration. Famous for its apple pies, cheese cakes and ice cream. READ MORE:Iconic frozen desserts company Sara Lee, which once had celebrity Sophie Monk as its advertising face, has collapsed into administration, putting 200 jobs at risk.

'The Australian Sara Lee business has a long history of producing desserts including frozen cheesecakes, pies, crumbles and ice cream, using quality, authentic ingredients,' the administrators said. READ MORE: Harmac Group goes into administration Advertisement 'The appointment to the company is intended to seek a restructuring and sale of the Sara Lee business, while continuing operations.''We are working with Sara Lee's management team and staff to continue operations while we secure the future of the business,' he said.

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