‘Reddit can survive without search’: company reportedly threatens to block Google

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Reddit initially denied a report from The Washington Post that it might force users to log in to see content. However, the Post says it may still block search crawlers, and Reddit didn’t deny to The Verge that it may do so.

The Washington Post reported Friday that Reddit might cut off Google and force users to log in to Reddit itself to read anything, if it can’t reach deals with generative AI companies to pay for its data. Initially, Reddit seemed to deny the report. “Nothing is changing,” Reddit spokesperson Courtney Geesey-Dorr told The Verge, adding that the Post would soon be correcting its story.

com” to a Google search has become a popular trick for weeding SEO farms and other attention-seeking websites out of Google results, but if this change goes through, you might not be able to access Reddit from search at all.

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