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Bell Media signs deal to buy Canadian business of Outfront Media for $410-million

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Outfront Media chair and chief executive Jeremy Male says the sale provides the company with additional financial flexibility as it focuses on its U.S. assets

has signed a deal to buy the Canadian operations of outdoor advertising company Outfront Media Inc. for $410-million in cash.

Stewart Johnston, senior vice-president, sales and sports at Bell Media, says the out-of-home advertising category continues to grow in importance as a mass reach vehicle, while digital formats allow for greater targeting capabilities.. Bell Media, a subsidiary of BCE Inc., owns television and radio stations as well as digital and out-of-home media assets.

The company says the deal is expected to close in 2024, subject to regulatory approval and other closing conditions.Market data values update automatically. Checking box will enable automatic data updates.

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