AT&T's has a streaming choice problem that has the industry guessing about its long-term strategy

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Portugal Notícia Notícia

Portugal Últimas Notícias,Portugal Manchetes

Analysts say AT&T needs to simplify its message to compete in a fragmented TV ecosystem.

Now that AT&T has closed its Time Warner acquisition, it has a lot of streaming services to manage.

DirecTV also dropped A&E, AMC, Discovery, and Viacom programming from its bundles. People who want popular channels like Discovery Channel, the History Channel, or Animal Planet could switch to AT&T's WatchTV. But WatchTV isn't branded DirecTV and it's not pitched on DirecTV's site, so AT&T may be missing a chance to keep potential customers who are looking for those channels.

Read more: 'End us now': DirecTV employees fear its death as AT&T gets ready to build off its giant WarnerMedia dealBTIG analyst Rich Greenfield said he expects AT&T to ramp up its marketing of WatchTV, hopefully with a simplified message about its streaming offerings.

Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

 /  🏆 729. in PT
 

Obrigado pelo seu comentário. Seu comentário será publicado após ser revisado.

Portugal Últimas Notícias, Portugal Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Enbridge pipeline delay spooks traders in long-term Canada crude marketNorth American energy traders are reluctant to take up long-term positions on Ca...
Fonte: Reuters - 🏆 2. / 97 Consulte Mais informação »