Facebook just lost 'the heart and soul' of the company, ex-employees say

When new Facebook employees start at the company, there's always been one person to publicly greet them: Chris Cox.

"He was an incredible story teller and could bring you to tears when talking about new features and how important they were," a former Facebook executive told CNBC. He also had a reputation as one of the company's big thinkers and best speakers — key reasons why he was trusted to share the Facebook ethos with its newest employees every week.

In a goodbye post on Thursday, Cox said"This will be a big project and we will need leaders who are excited to see the new direction through."

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