They are also hopeful that the recent incident involving the British band The 1975 will not affect the status quo negatively.
“Taylor Swift is a great example of how international artistes can boost an economy. The Federal Reserve Bank of Philadelphia announced not too long ago how Taylor Swift’s tour helped boost travel and tourism in that region,” he said. “It is necessary for the government to be in line with the entertainment industry whenever concerts are being organised as these events should be viewed as a national agenda involving all parties in an effort to boost the tourism industry,” he added.
“While implementing improvements, it’s crucial to strike a balance between enhancing the approval process and maintaining a welcoming environment for international artistes. Through this, he also said it would help in rebuilding the confidence among international performers to come to Malaysia. “Music festivals are important for our tourism industry. We get international visitors, as in this particular case from not just neighbouring countries, but also countries like Hong Kong and Taiwan.