The Domestic Trade and Cost of Living Ministry aims to attract RM40 million in investment from its franchise trade mission to Ho Chi Minh City, Vietnam. — Reuters picPUTRAJAYA, Nov 2 — The Domestic Trade and Cost of Living Ministry aims to attract RM40 million in investment from its franchise trade mission to Ho Chi Minh City, Vietnam.
The delegation was led by KPDN senior director Mohammad Sanusi Abdul Karim, Malaysian Consul General in Ho Chi Minh City Firdauz Othman and Malaysian Franchise Association vice-chairman Mohamad Shukri Salleh.Also participating in the mission are nine leading local franchise companies, namely Marrybrown, US Pizza, Q-Dees, HOME Maths Therapy, Smart Reader Kids, LaundryBar, MEIKO, Midyson and Sangkaya.
“It is in line with the potential investment target set at RM40 million for all nine companies participating in this trade mission,” the statement said.A total of 360 local brands and companies from around the world are participating in VIETRF 2023, with more than 14,000 visitors expected.