Saudi Advertising Company Alamiya Partners With Startup Lyra Pictures

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Leading Saudi advertising and live events company Alamiya has partnered with film startup Lyra Pictures, headed by veteran media exec Wesam Kattan.

Leading Saudi advertising and live events company Alamiya has moved into film production by acquiring start up shingle Lyra Pictures, co-founded by experienced

media exec Wesam Kattan, who was part of the Viacom team that launched MTV Arabia. Alamiya was founded in 1976 as the first film and TV studio in the kingdom, but was

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