The Importance of Marketing in Company Success

Marketing is a complex field where you are tasked with, among many other things, figuring out how people will react to everything from Facebook posts to big-budget TV commercials. While I may not be able to give you all the solutions in one body of text, I am able to share insights into what works well, based on my experience in the industry.

Number 1 – Be at the head of the boardroom table It happens way too often that a company launches a new product or service, and a week before the big day the CEO tells the marketing team they must urgently run an advertising campaign on a “tight budget”. Marketing professionals are the most important people in a successful company, and the work they do should never be treated as an afterthought. When a new company project gets underway, marketers must be involved from the start – leading the conversation at the boardroom table on strategy and budget allocations – to ensure success. Marketing costs for big-budget movies typically equal 50% of their production budget, but can go higher. The smash hit Barbie movie epitomizes thi

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