How to Market Sustainable Products

📆 19/02/2024 10:37:00
📰 HarvardBiz

⏱ Reading Time:
12 sec. here
2 min. at publisher
📊 Quality Score:
News: 8%
Publisher: 63%

Portugal Notícia Notícia

Portugal Últimas Notícias,Portugal Manchetes

Many companies overestimate customers’ appetite for sustainable products, flooding the market with offerings that don’t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes do.

Consumers buy products to get specific jobs done, and onlythey find something that will do that will they look for a product that provides some social or environmental advantage.

Of course, that’s only if they value sustainability. Not everyone does, and marketers need to recognize that. Some customersdon’t care about it and view it skeptically. The three segments cannot all be approached in the same way.

Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:

Escrever Comentário

Portugal Últimas Notícias, Portugal Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Crypto Market Cap Hits $2 Trillion as Bitcoin (BTC) Price Taps $52K (Market Watch)Crypto Blog
Fonte: Crypto_Potato - 🏆 568. / 51 Consulte Mais informação »

Crypto Market Cap Adds $80 Billion Daily as Bitcoin (BTC) Soars Past $50K (Market Watch)Crypto Blog
Fonte: Crypto_Potato - 🏆 568. / 51 Consulte Mais informação »

Bitcoin Market Cap Skyrockets to $1 Trillion After More Than 2 Years: Market WatchCrypto Blog
Fonte: Crypto_Potato - 🏆 568. / 51 Consulte Mais informação »

Sustainable Innovation Drives Business Growth And Helps Meet DemandClean Tech News & Views: EVs, Solar Energy, Batteries
Fonte: cleantechnica - 🏆 565. / 51 Consulte Mais informação »