Nio’s New Mass Market Onvo EV Brand Takes Aim At Tesla

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The new brand, formerly known as Alps, will roll out a Tesla Model Y rival later this year

Chinese automaker Nio has revealed the name of its upcoming mass-market brand: Onvo. Formerly known by the codename Alps, this new entity is scheduled to debut in May. Positioned below the premium Nio brand, Onvo's first electric vehicle will target both more affordable options and the Tesla Model Y, offering a comparable package at a lower price point.

More: We Can’t Say If Nio’s Alps DOM Is Better Than A Tesla Model Y, But It Sure Looks Like One Weibo Prototypes of the electric crossover were spotted with minimum camouflage during development testing, revealing a similar silhouette to the Tesla Model Y. Onvo is expected to utilize Nio's NT 3.0 architecture, which supports various configurations including 60 kWh and 90 kWh battery packs, single or multiple electric motors, and battery-swapping technology.

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