Business execs power ahead with GenAI, despite risks

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US business executives worry about potential risks from the widening use of generative artificial intelligence programs such as ChatGPT and Microsoft Copilot – but more than a quarter of them say that hasn’t stopped their organisations from experimenting with the game-changing technology in many core business functions.

Views on Generative AI were solicited as part of the first-quarter AICPA & CIMA Economic Survey, which polls CEOs, chief financial officers, controllers and other certified public accountants in US companies who hold executive and senior management accounting roles. About 26% of survey takers said their organisations are experimenting with the technology in key operations, while 6% said they have already implemented Gen AI tools in one or more business applications. Half of those polled, however, said they haven’t begun to consider use of the tools yet.

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