RCS: The next big messaging channel for business in SA

Google’s Rich Communication Services messaging is set to become a key tool for businesses following the Apple announcement that iPhones will support the technology in 2024.

Miller notes that being able to verify senders is crucial for building brand trust and still reaching customers on their preferred channel.found that 35.6% of consumers want to receive mobile messages with promotions. But at the same time, spam texts are increasing by around.

He says: “Another benefit in South Africa is that RCS is delivered via WiFi and not via mobile networks, so it offers a good alternative to SMS, because if there is load-shedding and mobile networks are affected, customers will still receive their messages if they are within reach of a WiFi network.”

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