Blockbusters alone won't keep Hollywood afloat, industry leaders say

Movie theater owners are still feeling the high from 'Barbenheimer.' The counterprogramming of 'Barbie' and 'Oppenheimer' brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales. But, gathered in Las Vegas this week for the annual CinemaCon convention and trade show, they're also acutely aware that they need more than two movies to survive.

At CinemaCon, Hollywood studios, exhibitors and tech companies come together to preview what’s next in moviegoing, from the films that they hope will get audiences to the theaters to the latest and greatest in snacks, seating and projection. On stage, the message is optimistic about the future of cinemas and the industry’s capacity for evolution.

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At movie industry convention, leaders say blockbusters alone aren’t enoughMovie theater owners who gathered in Las Vegas this week for the annual CinemaCon convention and trade show are still feeling the high from “Barbenheimer.”.
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At movie industry convention, leaders say blockbusters alone aren’t enoughMovie theater owners who gathered in Las Vegas this week for the annual CinemaCon convention and trade show are still feeling the high from “Barbenheimer.”.
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