Meanwhile, more businesses are being started as “side hustles,” or businesses that supplement day jobs.FILE - This May 18, 2021, photo shows a woman typing on a laptop on a train in New Jersey. 3:02 PM EDT April 16, 2024, and more and more of them are women and minorities, according to a new study.
Payroll firm Gusto surveyed 1,300 owners who started their small business last year to discover their characteristics. Still, women do not receive as much interest from investors as men. In 2023, just 3% of women entrepreneurs received a private capital investment to start their business, compared to 9% of male entrepreneurs.
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