Remember butter boards? The viral sensation burned hot and bright, fueling dozens of social media videos and how-to articles on how to make a photo-friendly spread. Sparked by influencer Justine Doiron, the butter board was a self-made social media food trend from an innovative content creator. But one group wanted to take credit for it: Dairy Management Inc. , an industry organization that pays influencers to help promote the consumption of dairy.
“I cherish the potato,” she says. “It’s so universal. Everybody loves potatoes.” But the boom in social media advertising for foods has drawn criticism, usually toward boards with big budgets like beef, pork, and dairy. Democratic Senator Cory Booker of New Jersey and Republican Senator Mike Lee of Utah recently introduced a bill in hopes of reforming the boards, which they argue don’t even help smaller farms and sometimes participate in “wasteful, anti-competitive, and deceptive behavior.
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