Bye-bye, 'Whole Paycheck'? Amazon's Whole Foods Market cutting prices starting Wednesday

Amazon and Whole Foods Market announced a new round of price cuts on hundreds of items will start Wednesday with a focus on produce that may help the company start to shed the persistent"Whole Paycheck" nickname.

Along with the price reductions, Prime members will find"double the number of exclusive weekly Prime member deals and deeper discounts," the statement said, noting"customers can expect more than 300 Prime member deals on some of the season’s most popular items." Amazon acquired the Whole Foods chain for $13.7 billion in August 2017 with a"vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone," the companies said at the time.

Would have been a good idea to check the quality of the eggplant and cucumbers before taking this picture!

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