Erling Haaland has partnered with investment firm Øgreid to invest in Norwegian entrepreneurial success story, Bon Dep, having always worn the brand’s hair ties for his famous man bun. Bon Dep’s Kknekki hair tie has become a favourite.
In 2015, Bon Dep acquired the distribution rights for the hair tie brand Kknekki, and in 2018, they ventured into international sales.
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