Facebook's push to help raise money for charity could indirectly give it a $10 billion boost to its business

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Facebook's charitable giving tool is a trojan horse.

AP Photo/Geert Vanden Wijngaert

Analysts from Deutsche Bank predict that Instagram shopping will generate $10 billion in revenue in 2021. and the investment bank estimates that it could drive $10 billion of additional revenue for the company in 2021 "One ad partner we spoke to noted that Facebook was likely seeing a nice increase in payment adoption driven by increasing use of birthday charity fundraiser on the core [Facebook] platform," the Deutsche Bank analysts wrote."As such, in addition to using the platform for charitable purposes, Facebook stands to build up its roster of payment-enabled users on the platform that can ultimately be leveraged into shopping functionality over time.

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