Antonia DeBianchi is an Associate Editor, Food & Lifestyle, at PEOPLE. Their work has previously appeared in the Kitchn, TODAY Digital and Insider.in October, are known for filming ads without pants on as a cheeky nod to the brand name. Their most recent campaign proves no different.
“We’re precious about our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.
Pantalones Organic Tequila has promised that the majority of their ads will be pants-free in 2024 – and they sure have delivered so far. The brand released another photo ad, featuring the husband and wife business owners doing laundry pantless. “The official tequila of good clean fun,” the image reads.in October with another hilarious video sans bottoms. In the video, they both are seen speeding off on their own motorcycles in an agave field. , toasted to their new adventure in the spot.