German big business dives into politics with pro-EU message

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German big business dives into politics with pro-EU message.

It's not often German big business openly dabbles in politics, but many companies are urging their employees to reject eurosceptics and right-wing populists in May 26 European Parliament elections.

It was the latest such initiative after the VCI chemical industry association recently launched a"Ja zu Europa" campaign. Hubertus Bardt, head of the IW economic research institute, said that"never before have I seen so many companies publicly call for people to go and vote".- Open markets, free trade -

"Developments such as Brexit, increasing populism, euroscepticism and nationalism pose an enormous economic risk, especially for companies of this size," said Andrea Roemmele of the Hertie School of Governance. Thyssenkrupp boss Guido Kerkhoff told local media last month that"we need to better explain why we need open markets and free trade to succeed, not a withdrawal into our national shells".

In another initiative, around 50 family-run enterprises recently launched a campaign against racism and xenophobia called"Made in Germany - Made by Diversity".

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