Disney’s streaming business gets closer to becoming profitable

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Disney’s streaming business nearly became profitable in the second quarter of 2024, as it reported losses of just $18 million.

Disney Plus and Hulu posted a profit for the first time today. In Disney’s earnings report released on Tuesday, the company revealed that both streaming services made $47 million combined this past quarter — a huge turnaround from the $587 million loss reported at the same time last year. But Disney’s streaming business wasn’t entirely profitable.

Plus still lost $65 million, dragging its combined streaming earnings $18 million in the red. Despite this, the narrowing losses mark a huge milestone for Disney as it continues to invest more in streaming. The entertainment company says it expects its streaming business to become profitable in the fourth quarter of this year.

Plus into the app, too. During the company’s earnings call, Iger said it’s going to add an Plus tile to Disney Plus this fall, “giving all subscribers access to select live games and studio programming” within the app. Disney didn’t specify what prompted the turnaround of its streaming business, but it could have to do with the growth of its ad-supported tier. The company launched the $7.99 per month option in December 2022 and began nudging subscribers toward the tier ever since.

streaming service in the fall of 2025, along with a dedicated sports streaming service with Warner Bros. Discovery and Fox that’s launching later this year.

 

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