MDUDUZI LUTHULI: Five lessons to learn when starting a business

No matter how prepared you think you are when launching a new business, there will always be a curve ball. Whether you’re a seasoned entrepreneur with several businesses or an ambitious one on your first voyage, we can all agree that the first 365 days can be the most frightening.

You need a network of people to help you. Lawyers can help you work out the legal requirements for registering your business. Insurance agents can tell you what kinds of coverage you need. Third-party recruiters can help you develop sourcing strategies for finding your first employees. And bankers can provide you with the right funding options.

No matter how hard you work, there will always be ups and downs in your business. Adaptation is key to risk management.If you are looking to rapidly expand your business you must learn to keep pace with the competition. However, this doesn’t mean you should spend a huge amount of money on research and development. Instead, concentrate on your target audience and discover their key motivators and pain points, to make sure your product or services address them.

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