Businesses of all sizes across every industry are looking for ways to effectively leverage AI to interact with customers, drive personalized experiences, and operate with more efficiency. An estimatedAs contradictory as it may sound, artificial intelligence is emerging as a critical driver for personalization. AI might be a technological tool, but that doesn’t mean it’s entirely out of touch with what humans want. That’s because AI relies on human input to deliver outputs for specific purposes.
This level of personalization is particularly beneficial in online retail, where consumer loyalty can be fluid. “Consumers don’t just want personalization; they demand it. With store and product loyalty more elusive, getting it right matters,” as explained in. AI can be a valuable tool for standing out and providing an enhanced customer experience.
AI’s in-depth analysis can help businesses offer tailor-made recommendations, services, and content to individuals based on their shopping patterns. “Having a high level of customization for your online store ensures that each customer encounter is uniquely aligned with individual interests and needs, which enhances the user's engagement and satisfaction,” says Chandrasekaran. However, it’s important to note that collecting quality data takes time.
As AI technology continues to evolve, the scope of personalization possibilities for digital stores and experiences will expand. The use of AI in personalization is just scratching the surface. As businesses continue innovating, the bond between brands and consumers will strengthen through more personalized and meaningful interactions.