One of its more recent clients is Facebook, which commissioned Pacific Content to create the “3.5 Degrees” podcast about business leaders and entrepreneurs.Facebook’s series was released Jan. 13 through the Apple, Google, Stitcher and Spotify podcast platforms.
“One of the episodes has a very small, local hamburger business getting to meet the CEO of McDonald’s and finding they have a lot in common, and can learn from each other about how their businesses work.” “It has to be a really, really great show that truly is original and not a piece of marketing,” he added.
Rogers didn’t disclose how much it’s paying for Pacific Content but did say it will complement the Frequency Podcast Network that it launched last year.“Podcasting is a big part of the future of audio. We quickly identified its immense potential and are being aggressive in this space,” Julie Adam, Rogers Radio senior vice-president, said in a statement.
globebusiness IMO it's unhealthy for the carrier to own the content creation. This is crossing the streams (a.k.a. a potential for conflict of interest).
globebusiness Wasn't Robbers just whining not long ago that they were 'broke?'
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