Global smartphone shipments totalled 288.9 million units in the second quarter of 2024, growing for the third consecutive quarter.
“In the second half of 2024, Apple and Samsung will focus on solidifying their long-term strategies in mature markets, while other brands will hope to boost sales in emerging markets, having stocked channels in anticipation of higher operating costs,” says Canalys senior analyst Sanyam Chaurasia. “In the domestic market, local Chinese brands will use GenAI features to stand out in the premium segment, aiming to capture rising high-end spending and apply successful strategies worldwide.”
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