The 37-year-old's family immigrated from Pakistan to California when she was 14 and those were the paths she knew. In Pakistan, the cultural expectation is"you either are in finance or you're an engineer or you're a doctor," she says.
Kabani found her way into the women's fashion section and"became obsessed," she says. Within a month, she thought,"I can do this.", and taken her hustle full-time. She often brings in more than $100,000 per month. Here's how she built her online business.In June 2022, when Kabani decided to dive into selling, she knew she'd focus on women's fashion."That was personally a passion of mine," she says.
"I had probably some vintage T shirts in there," she says."Some cute women's fashion items like a Nike hoodie." Kabani has a darker, goth aesthetic, she says,"so I had grungy items in there," too. She remembers having about 50 people tune in and 20 to 30 people ultimately buy items. Second, while many fashion streamers liked to simply show the items they were selling, Kabani offered styling tips. If she was showing a black Macy's sweater, for example, she would say,"you can pair that with a pair of jeans and do some Dr. Martens and it would look really cute," she says.'I'm having so much fun playing with clothing'These days, she keeps a rigorous six-day per week streaming schedule, usually beginning around 7 p.m. Pacific Time.
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