Lowe's joins other big companies in backing off DEI policies amid conservative criticism

Lowe's is scaling back on its messaging in support of LGBTQ inclusion, with the home improvement retailer following similar steps by Harley-Davidson, John Deere & Co. and Tractor Supply in downsizing diversity policies.Lowe's told employees in a memo widely shared among news organizations that it would no longer take part in surveys for the Human Rights Campaign , an LGBTQ advocacy group.

The company sponsored a pride parade in Charlotte, North Carolina, as recently as 2019 and garnered a perfect score in HRC's 2023 corporate equity index which looks at policies that protect LGBTQ employees. Lowe's was still running a webpage devoted to its diversity efforts as of Tuesday afternoon.The self-designated head of a campaign to pressure companies to drop DEI initiatives is Robby Starbuck, a video streamer and right-wing activist.

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Lowe's becomes latest company to dial back DEI efforts aimed at LGBTQ groupsJohn Deere, one of America's most iconic brands, is scaling back diversity and inclusion measures. The move is part of a broader effort to move away from diversity and social justice efforts. NBC News' Christine Romans reports.
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Lowe's drops some DEI policies, latest American company to do so: memoHome improvement retail chain Lowe's is reportedly ending multiple diversity, equity, and inclusion initiatives and altering other representation-focused parts of its corporate programming.
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